New Business Models
Web analytics
How can you Increase your Website’s Effectiveness?

Date : Wednesday April 16, 2008
Lieu : Centre Mont-Royal *(limited seating)
The goal of Web analytics is to improve your online performance by studying website visitor behaviour. A range of statistical analysis tools, like Google Analytics, now make it possible to obtain a wealth of information about a website’s effectiveness: visitor origin, type of browser used, bounce rate, entry and exit pages, average time spent on the site.

How can you make sure that your Web analysis is up to par? What are the basic tenets of Web analytics? What are the tools out there, and how can you use them to maximize your company’s profits?

This conference will equip you to make Web analytics a continuous improvement process within your company.


Detailed program:

8h30
Greetings




9h00
Conference
How can you measure the success of you Web services?
 

Jacques Warren
Consultant
WAO Marketing

The Web’s main advantage is that everything is quantifiable. Analyzing the traffic on your Website is a determining factor when it comes to assessing performance. But what exactly should you measure, where do you start, and why does it matter?

What are the key roles of Web analytics? Why did surfers visit your Web site? What were they looking for? Did they find it? What are the existing performance indicators and how can you use this information to optimize campaign effectiveness?

Jacques Warren will cover the main issues linked to Web analytics, and present available tools while explaining how to set up an effective measuring program. He will also analyze the impact of Web analytics on interactive marketing culture and the shift toward a fact-based approach.



10h00
Break


10h15
Conference
Tools for setting up your Web analytics program

Stéphane Hamel
Consultant
Immeria.net

Once you have pinpointed specific indicators, you have to use them shrewdly to make relevant business decisions. What are the steps for setting up a Web analytics system for your business? What internal resources and procedures are required? How can you convey how important it is and sell your project?

Stéphane Hamel, a well-known Web analytics consultant, will explain the requisite steps for a successful Web analytics program. He will give you the keys to make Web analytics drive continuous improvement within your business.



11h00
Conference
VIA Rail and RDS: businesses that know how to make figures speak volumes
André Bélanger
Vice-president, strategy and creation
Vdl2

 

Benoît Laporte
Chef du marketing électronique

VIA Rail Canada

 

Raymond Duguay
Senior Head of Research and Planning

RDS

You’ve got the tools, they are configured properly, and you have the right people to do the analysis. This is when the fun begins and where the marketing team comes in. How can you get the figures to tell you what you need to know? How can you use them to improve user experience and website effectiveness? More specifically, which pitfalls must you avoid?




12h00
Lunch



13h00
Keynote
Next Gen Web analytics


Avinash Kaushik
Author, Blogger, Analytics Evangelist
Google

Noted authority Avanish Kaushik will reveal his predictions on the future of Web analytics. He will share his views on the failure of conventional measurement tools and present the next generation of tools that will give you an edge in the 2.0 era. Avanish Kaushik will also show you how the integration and analysis of assorted data can be used to make enlightened business decisions.

Listen to Avinash Kaushik

This conference will be presented in English.



Access our ticket office

 

Special rates
  • Special rate (before April 5th 2008)
  • 350$/person
  • 2900$/table of 10 people

  • Regular rate
  • 450$/person
  • Buy a table and save 1000$
  • 3500$/table of 10 people

  • Student rate
    Limited avalaibility. Contact 514-842-5873 ext. 2238
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A new initiative

Infopresse360 Days are conferences designed to help you decipher emerging business models and keep up with contemporary management trends linked to the new economy and technological change.


Program summary
Keynote :
  • Next Gen Web analytics

Conferences :

  • How can you measure the success of you Web services?
  • Tools for setting up your Web analytics program
  • VIA Rail and RDS: businesses that know how to make figures speak volumes